Your Political Views On Social Media May Affect Your Business

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Your Political Views May Affect Your Business

In addition to the above-mentioned, brands and business owners should be fully aware that their political views might also greatly affect their business or brand, especially when they openly post it on their social media accounts. As per a study by Pew regarding politics and social media, most Americans using social media platforms have expressed frustration on social media’s political content and tone.

With the upcoming 2020 US Election, social media platforms are flooded with political content wherein most obviously show who they support and where others start passionate political discussions and debates. With a huge percentage of people now participating in such discussions where they articulate and defend their political opinions, it could be perplexing for businesses or brands to engage or not.

As a business owner, there are benefits and drawbacks to openly posting your political views on various social media platforms. Before you decide to do so, research on these pros and cons to weigh if your political views are worth posting. Below is a few information to give you a picture.

  • 83% of Americans on social media won’t engage on a political content which they don’t agree with. If you have been posting your political views or sharing political contents that you agree to and haven’t gotten any bad response or feedback, this wouldn’t mean that everyone agrees with you.
  • Most millennials buy products that support a cause. If your political views oppose the cause, you may see a drop in your customer and sales. But, if it agrees with the cause, you may have an increase in sales as well as new customers. So as business owners, know if your political views could affect your overall business in a good or bad way.
  • 64% of Americans using social media say that they thought they shared lots of common things with their peers, turns out they only have a few. If you deem the classic sales rule to be true – people conduct business with individuals they like – then believe that posting and sharing your political views on social media could affect your business.
  • 39% of Americans find it frustrating and stressful to interact or engage in politics. Although business owners think their customers will admire them for taking a stand, research reveal that your customers more likely turn out to be frustrated or stressed with your post regardless of the content. To minimize this, they just block or unfollow the user to never see any post from them again. As business owners, your marketing efforts won’t reach your targeted audience shrinking your sales.

These are just a few data to help you with your decision. In the end, you’ll have to assess the pluses and drawbacks. If you feel strongly regarding a certain issue to place your business at risk for it, proceed with great caution and ready yourself for whatever repercussion it will bring.

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